US-based Virtuous’s $100 million investment was made by Susquehanna Growth Equity. The investment firm acquired a minority stake in Virtuous.
Virtuous, which develops CRM technology for non-profit platforms, received an investment of $ 100 million. The US-based company’s $ 100 million investment was made by Susquehanna Growth Equity. The investment firm acquired a minority stake in Virtuous. The company had realised a $ 18 million series B investment round in 2021.
Virtuous announced that it will use the new investment to expand its customer relations team and develop new artificial intelligence functions that it plans to introduce in 2025.
Developed in 2014 by Rob Peabody and Gabe Cooper, Virtuous offers a customer relationship management (CRM) and marketing platform for non-profit organisations. The company mainly works to improve fundraising processes. By creating more personalised and meaningful connections with donors, Virtuous increases loyalty and increases the likelihood of repeat donations.
By analysing data such as email opens and web visits, it helps to develop targeted and effective marketing strategies. In this way, it helps non-profit organisations increase donations. Customised communication and responsive fundraising methods give nonprofits an edge over their competitors.
Virtuous also works with various non-profit organisations such as Ronald McDonald House, Habitat for Humanity and Arkansas Children’s Hospital.
